GB News appoints Allwyn’s Ross Sergeant as chief revenue officer
Sergeant will be GB News' first CRO.
Sergeant will be GB News' first CRO.
Geraghty will also lead WPP Brand and Design as global CEO.
Appointment follows a competitive review.
The appointment follows a three-way pitch that included Fold7, Atomic London and VCCP.
Work was made by BBC Creative and BBC Scotland Brand.
Brand Innovation Lab, the creative arm of Amazon Ads, created the campaign.
The charity worked with creative consultancy Revolt to create the film.
The start-up also hired former Dark Horses CEO Melissa Robertson as non-exec director.
The start-up also hired former Dark Horses CEO Melissa Robertson as non-exec director.